Hi, I’m Valerie, founder and creative behind Ceremonial Club, and a lifelong matcha lover at heart. I’ve always been drawn to creating things that feel meaningful - experiences, not just products.

By day, I work full-time in consultancy. Outside of that, everything you see here - from sourcing and product design to packaging and brand direction - is done by me. Ceremonial Club is my way of connecting creativity, culture, and ritual into something tangible.


Matcha has never been just a drink to me. It’s a moment to pause, to breathe, to reconnect. My love for Japanese tradition and spirituality has shaped what Ceremonial Club stands for: mindfulness, quality, and a sense of modern culture rooted in heritage.